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Introduction

Hello! My name is Melissa Reid, I’ve recently graduated from London Metropolitan University with a BA in Digital Media.

I am techy savvy, internet surfing, social media hugging, gadget loving part time gamer.

My initial interest in technology started at a young age having become addicted to the Zelda series and later on getting involved with Massive Multiplayer Online Role Playing Games.

While spending my youth slaving away on online games I became aware of the importance of being a part of and creating an online community not only for pleasure but business as well.

At college I studied Software Development which was my first experience with programming. This led to choosing a degree in Digital Media Develop at the University Of Brighton.

Struggling to find a language I felt connected to I transferred to London Metropolitan to complete a BA in Digital Media (a more Media based degree).

It was once here I found myself creating small games using Flash and coding in ActionScript 3.

Since then a lot has changed, I found myself drawn to search engines; how they work, how you can use them to your advantage and why some sites rank better than others. This was my first taste of SEO.

I started to analyse sites for their content, their structure and ask myself why Google preferred some over others. So I decided to get my feet wet by taking up a social media internship at web development agency.

While undertaking my internship I gained first hard experience with copywriting for SEO, keyword development, project research, CPC Facebook campaigns, running competitions on Facebook and valuable insight into how startup companies are build from the ground up.

This blog will share my experiences as a young graduate trying to enter the digital marketing scene and hopefully provide some insight for others (along with some rants on the way).

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