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Mel Reid – The person, the campaign, the brand

From this point forward I will be referring to myself in 3rd person, I figure if Prince can be known as a symbol I can be known as a brand.

During my job hunt I realised many things; looking for a job is boring.

Sending emails is boring, making phone calls is boring. Interviews however are exciting.

But how does one land the interviews? I have an idea, and the idea is “Mel Reid” the brand.

What better way to get a job in marketing than by marketing yourself?

I am currently in the process of running a digital campaign for Mel Reid. The campaign currently consists of a mixture of email marketing and paid social advertisements.

Social adverts:

For the last week I have been running ads advertising “Mel Reid” to fellow digital marketers. A/B testing my adverts by changing copy, images and target audience.

Courtesy of GoDaddy I had £33 of Facebook credits to play around with.

My initial Facebook Ads were micro-targeted towards specific employers, you can read about micro targeting on Facebook here.

I started off with a sample of 4 PPC agencies based in London, researching their directors/managers of digital marketing and then the fun began.

What does your digital footprint say about you?

Due to the nature of the industry I want to enter the managers and directors were easy to find by doing a Google search.

With information pulled from Google, their LinkedIn, Facebook, Twitter and G+ accounts I was able to create semi-detailed lists of interests and backgrounds (note all of this information is publically available). I used this information to target my audience.


I ran the ad for the few days and to my surprise..


Sadly at this point the lead went dead, that was until this week when I started the “Mel Reid” digital campaign back up.

This time around I went for the macro approach and funny enough “FOUND” found me, I will be meeting with Greg tomorrow, wish me luck!

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Hello! My name is Melissa Reid, I’ve recently graduated from London Metropolitan University with a BA in Digital Media.

I am techy savvy, internet surfing, social media hugging, gadget loving part time gamer.

My initial interest in technology started at a young age having become addicted to the Zelda series and later on getting involved with Massive Multiplayer Online Role Playing Games.

While spending my youth slaving away on online games I became aware of the importance of being a part of and creating an online community not only for pleasure but business as well.

At college I studied Software Development which was my first experience with programming. This led to choosing a degree in Digital Media Develop at the University Of Brighton.

Struggling to find a language I felt connected to I transferred to London Metropolitan to complete a BA in Digital Media (a more Media based degree).

It was once here I found myself creating small games using Flash and coding in ActionScript 3.

Since then a lot has changed, I found myself drawn to search engines; how they work, how you can use them to your advantage and why some sites rank better than others. This was my first taste of SEO.

I started to analyse sites for their content, their structure and ask myself why Google preferred some over others. So I decided to get my feet wet by taking up a social media internship at web development agency.

While undertaking my internship I gained first hard experience with copywriting for SEO, keyword development, project research, CPC Facebook campaigns, running competitions on Facebook and valuable insight into how startup companies are build from the ground up.

This blog will share my experiences as a young graduate trying to enter the digital marketing scene and hopefully provide some insight for others (along with some rants on the way).

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